Norwex has expanded since it first began 10 years ago. Norwex is more than just microfiber. Because Norwex wants to reduce chemical use, Norwex has developed safer alternatives for personal care products. No company in North America has Organic Products that exceed Ecocert® Organic standards. Ecocert isn’t just saying to grow your ingredients without pesticides, it also ensures that the ingredients are good for you! Ecocert has a “no-no” list: things that should not be in personal care products. Norwex Organic Line ensures that not only are their ingredients organically grown, it ensures that there is nothing even suspected of being harmful in their Organic Line products. CEO Debbie Bolton searches the world far and wide until she is satisified with every aspect of the product – from the soil to you.